GrowthPath

A free, 60 minute workshop for VC portfolio founders

Most early stage founders don't have a product problem. They have a story problem.

The Origin Story Workshop is a free, 60 minute session for a cohort of your portfolio founders. Each one leaves with a working draft of the story they will use to raise, hire and sell. GrowthPath partners run the whole thing. Your firm sends one invite.

Request a workshopSee what happens in the hour
”
This is hands-down the best use of one hour that I can recommend to our portfolio company founders.
Luke Beseda, Partner, Lightspeed Venture PartnersAfter GrowthPath ran the workshop for a Lightspeed cohort

The partners have built GTM at 100+ venture backed companies, including

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The hour

Five questions. One usable draft.

A cohort of founders works through five questions and leaves with a first draft they can put straight into the deck, the homepage and the hiring pitch.

  1. 01

    What have you built?

    Say what the product does in two sentences a smart outsider would understand. No feature lists, no category jargon.

  2. 02

    Why did you build it?

    Name the moment of first hand pain that made the company necessary. The story starts with a problem someone felt, not a market map.

  3. 03

    Why are you the right one?

    Earned insight, not a resume. What did you see up close that other people missed, and how did you come to see it?

  4. 04

    What are the meaningful benefits?

    Outcomes in the customer's words: time saved, risk reduced, decisions improved. If the customer wouldn't say it, cut it.

  5. 05

    How does it work, from here to live?

    Make adoption feel realistic and low risk. What happens on day one, and when does the customer see the first result?

  6. Sixty minutes, start to finish.

    How the session runs

Why it works for everyone

Founders get a story. The firm gets a program. We get to meet founders early.

Founders

A story that becomes the backbone of the pitch deck, the homepage, the hiring pitch and the first sales calls. Most founders use the draft the same week.

The firm

A highly rated portfolio session at no cost and almost no prep. It slots into a cohort, a summit or an office hours series you already run.

GrowthPath

Direct relationships with founders at the stage where they need GTM help. Some founders choose to keep working with us afterward. That is how it pays off for us, and it is the founder's call, never the firm's.

Operators, not theorists

The people in the room built GTM at Salesforce, Google, Facebook and Figma.

100+

venture backed companies where the partners led, coached or rebuilt the GTM team

20+

exits

4

IPOs

  • Peter Wooster
    Founder and CEO, GrowthPath Group

    Built Salesforce.com's first SaaS sales team. Took Marin Software from $0 to $80M as CRO.

  • Matt Lawson
    Partner

    Former Google leader for Search Ads, Shopping and Analytics.

  • Jason Young
    Partner

    Former Facebook executive who launched and scaled its global advertising suite.

  • Niraj Shah
    Partner

    Scaled revenue operations at Figma from early stage to pre IPO.

More on the team and the companies they have worked with

The ask

Twenty minutes to pick a date and a founder cohort.

Firms are planning first half programming now, and founders are preparing 2027 raises and hiring. We are booking November and January dates.

Tell us a little about your firm and the founders you have in mind. A GrowthPath partner will reply to pick a date, settle the cohort and send you the one invite your team needs to forward.

Request a workshopStraight answers for platform teams

Your founders have a story. Give them an hour to write it down.

Free, 60 minutes, run by GrowthPath partners. Your firm sends one invite.

Request a workshop